Amala Earth strives to not just be a brand for selling earth-friendly and consciously manufactured products.
Instead, the holistic vision is to inspire the idea of a fresh perspective towards a mindful lifestyle. The
platform seeks to sensitise people towards a lifestyle that enables and empowers them to make an actual difference
in preserving and conserving natural resources.
India is a diverse potpourri of cultures, colours, communities and cuisines that makes it a perfect example of a
unique sub-continent co-existing in harmony with the rhythms of nature. The country has a wealth of niche labels with
mindfully curated products at its core. Amala Earth gathers them under one umbrella and gives conscious shoppers access
to a range of products. Paving the way forward, Amala Earth has a distinguished and stellar collection of products that span
the realm of sustainable clothing , sustainable fashion,
handmade home decor items, handmade jewellery, natural skin care,
organic products and so much more. Plus, there are unique products for personal care, child care, plantable stationery and
pet grooming products that serve different purposes. Amala Earth strongly supports and promotes local farmers, artisans and
ancillary communities, who produce handcrafted, handwoven and handmade products.
The name Amala is derived from the Sanskrit word, ‘amal’ which means ‘clean and pure’. Moreover, our name is also inspired by Amala Consciousness, often known
as the highest form of purity in Buddhism.
Thus, the goal of Amala Earth is to provide a space where transformation is encouraged and a community of responsible individuals come together to create and implement
everything that is healthy for all life forms and our planet. It tries to achieve that by offering better alternative solutions for a sustainable lifestyle.