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Women Ethnic Wear
How many times have you admired that gorgeous saree, lehenga choli, or a designer blouse worn by your favourite actress or artist on a television show or in a movie and longed for a similar one? Since time immemorial, the charm and magnificence of Indian ethnic wear have fascinated generations after generations of women.
Over the years, a woman’s wardrobe has undergone a paradigm shift, specifically in ethnic wear. Everyone has a particular inclination towards traditional or ethnic outfits regardless of where you come from.
Ethnic wear is an integral part of Indian culture. Let us look at some factors that have contributed to women's increasing popularity of ethnic wear.
A blend of western and Indian fashion: Why is Indian ethnic wear so popular today? It is an excellent combination of the sophisticated style of western fashion and the luxury of Indian traditional fashion. Most tailors and designers craft the clothes by combining the elegant cuts and gorgeousness of these fashion styles, making them irresistible. So, be it a lehenga choli, salwar suit or a saree, all are available in an eclectic mix of ethnic charm and chic twist.
Growing promotion on online portals: The moment you type the words ‘ethnic wear online in India’, countless options appear on your screen. In recent years, there has been a massive jump in the number of small, medium and large-scale companies using e-commerce portals; therefore, online stores of ethnic wear have made it possible for women across the globe to buy designer ethnic wear without any hassles. Also, there is not just one ethnic wear online shopping website, but several dependable websites.
Ideal for traditional occasions: Be it festivals like Diwali, Navratri, Karva Chauth, Eid, or any private function, ethnic outfits top the list when selecting what to wear. Ethnic wear with a touch of experimentation and innovative style can enhance the look of any traditional saree, kurtas, lehengas cholis, and more. Also, women from western culture prefer to wear Indian ethnic wear when participating in Indian festivals to enjoy these occasions in their true spirit.
Good quality at reasonable prices: While buying ethnic clothing, one of the top criteria that women have in mind is cost. They look for high-quality and unique designs at budget-friendly prices. Modern artisans and designers keep this in mind. They ensure the finesse and designs of such clothes at affordable prices without compromising the quality. Further, online e-commerce sites offer additional offers and discounts that make purchasing Indian ethnic wear a viable option.
Bollywood Influence: Undoubtedly one of the leading factors behind the popularisation of ethnic clothing, countless women derive fashion inspiration from their favourite B-town divas like Deepika Padukone, Aishwarya Rai, and Madhuri Dixit and many others. These celebs have glorified Indian ethnic wear on Indian and global platforms for many years.
Merely a decade ago, ethnic clothing meant having them stitched by a local tailor or getting them designed by a fancy designer. But today, with the advent of several ethnic wear brands, women find it convenient to sit at home and place orders from their favourite ethnic wear online shopping websites. One such brand is Amala Earth, which has its foundation firmly rooted in Indian origin.
Here are some ethnic essentials that are a must in a woman’s wardrobe:
Made with handwoven, up-cycled, natural fabrics, the ethnic clothing for women available at Amala Earth is not just intricately designed but is of excellent quality. Each piece of ethnic wear is created keeping your comfort and budget in mind. Suitable for every festival and occasion, women of all ages can find chic and elegant clothes that reflect their style and exceed their expectations.
Consumer satisfaction, authenticity, promotion of locally sourced products and sustainability are the driving forces in every brand's product category. Moreover, because women love to experiment today, the brand keeps its designs up-to-date to stay abreast with the constantly evolving field of women’s ethnic clothing.
So, your quest for authentic, vibrant, splendidly designed, and reasonably-priced ethnic wear ends here. Start shopping at Amala Earth now. Treat yourself to a shopping spree or gift your loved ones stunning ethnic wear that will bring out their true beauty!
What are dhoti pants for women?
If you love the Indo-western clothing style, you will love dhoti pants. Fashionable and comfortable, these trousers are suitable for casual and festive occasions. You can match these with kurtas, tops, and tunics and get a trendy ethnic look. Amala Earth has a wide array of dhoti pants available in multiple colours, patterns, and styles.
What are saree skirts?
A beautiful blend of old-world charm and modern style, saree skirts are ready-to-wear new-age ethnic wear. Upgrade your ethnic clothing collection by adding these playful six-yard drapes. You can choose from ruffled, tiered, sequinned, and pleated, and there are many styles available.
What are a few tips to look after valuable ethnic wear?
Below are a few tips for maintaining the charm of your expensive ethnic clothing:
Follow the washing and cleaning instructions carefully.
Never leave stains. Clean them immediately.
Store the clothes appropriately.
Unfold and refold them at regular intervals to prevent permanent creases.
Avoid putting perfumes directly on such outfits.