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It is a common practice in organisations to give gifts to various stakeholders, including clients and employees, to enhance and affirm relationships. While everyone likes to be gifted - in personal life and corporate setup - as a token of appreciation or note of thanks, individuals and organisations are becoming more conscious about the environment and saving the planet from further deterioration.
It has become obligatory, and at times mandatory, for everyone on earth to contribute towards the conservation of the environment by adopting changes in how they live their life and consume resources.
This shift in attitude has changed the choices of people and organisations to more sustainable ones, including corporate gift hampers they select for their clients and employees and other purchases they make in business.
Governments, NGOs, UN institutions, and volunteers are working on sustaining the earth to save future generations from climate change, global warming, and ecological imbalances.
Corporates have also joined the bandwagon in promoting environmental sustainability in different ways, as we see from the importance given to ESG (Environmental, Social, and Governance) norms by the business ecosystem and the type of environmental problems that form part of their CSR (Corporate Social Responsibility) initiatives.
The items that companies give to their stakeholders can also play a role in their1 corporate initiatives to save the planet.
The corporate gift is a token of appreciation for an organisation's relationship with its clients and employees. Many companies these days give out eco-friendly corporate gift baskets for employees and clients that can help minimise waste and impact.
Selecting such gift hampers sends a message about the significance of a sustainable lifestyle. It is a statement about how the organisation values the necessity for using sustainable products in everyday life.
Instead of ordering gifts made of non-biodegradable materials like plastics that are harmful to the environment and life on earth, corporates must think about ways they can contribute toward sustainable earth and make people more responsible for conserving ecology.
An eco-friendly corporate gift hamper basket typically makes three statements:
They value and appreciate the contributions of the stakeholders, including clients or employees, to the organisation.
The company cares about reducing the impact on the earth and life.
They expect the stakeholders to contribute their share towards environmental sustainability.
Organisations, including corporate business entities, have started embracing sustainability as part of their corporate culture in recent years. Clients, employees, investors, lenders, and other stakeholders rate companies that follow ESG criteria in high esteem.
Eco-friendly corporate hampers help business brands align with a culture that pays back to the earth. Business gifting of sustainable items is one of the ways for corporations to exhibit their allegiance to environmental causes in addition to building employee and customer relationships and loyalty.
While corporate gifts are tokens to recognise and appreciate employees and clients, eco-friendly gifts show corporate concern for sustainability.
The receivers of executive corporate gift baskets - particularly people at the leadership and management level - consider certain attributes of gifts in high esteem.
They include attributes such as the label that the gift item is made in the receiver's own country, the characteristic of the item giving back to earth, being handmade/artisan and eco-friendly, that produce is sourced from a small, or woman-owned, or minority-owned business, as reported by Forbes magazine recently.
The receivers of corporate gifts consider it a gesture of recognition and value. A sustainable gift hamper imbibes the value of environmental sustainability in the minds of gift receivers.
The meaning of corporate hampers for employees and customers.
Sustainable gifts generally include gifts that represent any one of the following categories:
Gift items created from eco-friendly, recycled, or repurposed materials or items
Items that are local or made of organic materials
Items made using natural materials or sustainable processes
Items that can help eliminate non-biodegradable materials like plastics
Products that are certified for sustainability standards as per industry norms
The top criteria of the best corporate gift baskets
The following criteria exemplify the best sustainable corporate gifts:
Enhance the company values: Giving eco-friendly, reusable, or recyclable gifts made out of biodegradable materials conveys the message that the company supports the initiative towards eliminating plastic in the workplace and displays its commitment to sustainability causes.
Demonstrates the quality of the relationship: Businesses can select high-qualitycorporate hampers for their top clients as a note of thanks for their contribution to the company. Hampers of top quality reflect your value to important clients, leadership and management persons, and top executives.
Adherence to company policies: Eco-friendly gifts can fit any budget so that restrictions, if any, about the maximum value of the gift that an employee can accept or can be given to outsiders will not be a hurdle.
Personalise the gift: Customising the gift with a personal note of thanks or greeting with the recipient's name written on the package makes the receiver feel special. A handwritten note can help connect the gift with the receiver.
Artistic presentation: Wrapping or presenting the gift artistically adds to its value to create an appeal to the gift.
Think about its usefulness. Instead of blindly selecting gifts, consider their usefulness for the people you are gifting and select accordingly.
Refrain from branding or promotion. It is ideal not to use gifting as a promotional or branding opportunity by adding the company logo or message. This can give an impression of sincerity in the gifting.
Holidays and occasions reminder: Gifting on seasonal holidays like New Year, Diwali, or Christmas has always been a common practice for corporations. Companies have started corporate gifting for clients and employees on their birthdays and anniversaries to give the relationship a personal touch.
Save Earth: Last but not least, contribute a bit towards solving pressing global problems such as climate change, air pollution, world hunger, and water scarcity, among others.
A survey conducted by Incentive Magazine a few years back summarised, among others, that while gift cards have remained a universal form of corporate gifting for a long time, it is being gradually replaced by more value-giving and sustainable gift hampers.
Research studies have shown that while gift cards can be a good choice, the receiver can forget about them quickly. In comparison, sustainable gift items add a personal element many businesses aim for when gifting.
Handmade Kulhar, Wooden Journal & Coaster - Set of 3 includes Adar - Stoneware Kulhad Tumbler -
Brown (250 ml), Kriya - Mini Wooden Notebook (A6 Size), and Vanaa - Raw Wooden Coaster
Handmade Ceramic Planter & Wooden Journal - Set of 2 consisting of Ini - Stoneware Desk Planter - Blue, and Kriya - Mini Wooden Notebook (A6 Size)
Handmade Wooden Journal & Stoneware Kulhar - Set of 2 contains Ini - Stoneware Kulhad Tumbler - Brown (250 ml) and Premium Wooden Notebook (A5+ Size)
Handmade Ceramic Planter & Wooden Journal - Set of 2 of Adar - Stoneware Desk Planter - Brown and Kriya - Mini Wooden Notebook (A6 Size)
Eco-Friendly Super Gift Box is a perfect executive gift basket for someone you consider special and want to regard with a sustainable gift. This box has luxury corporate hampers from the Amala Earth online store.
Amala Earth offers a variety of gift hampers for employees and clients that include eco-friendly laptop sleeves, recycled paper notepads, sustainable laptop sleeves, and eco-friendly laptop bags, eco-friendly laptop bags, among other gift items, for organisations that want to gift sustainable hampers to their stakeholders - that include customers and employees.
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