Gifting has become an integral part of our lives. The occasions may vary, and so do the people on these occasions. Though one thing that first comes to our mind when receiving the invitation for an event or occasion is what gifts to give. We have become active contributors to the thriving gifting industry without even realising it. The Indian gifting market is expanding like never before. The online gifting space is among the fastest growing segments in India and is estimated to touch $84 billion by 2024.
Interestingly, along with the volume and value of gifts that are growing exponentially, people are also evolving in their choice of gifts. With growing awareness about the challenges we face as a human race, people are becoming increasingly open to ideas such as sustainability, handcrafted, eco-friendly, cruelty-free and recyclability when choosing their gifts. As a result, responsible gifting of innovative products is expanding into all major domains including fabrics, ethnic wear, stationery, utensils & cookware, home décor, home accessories, perfumes and much more. With greater demand, the economics of gift products have also changed with manufacturers, making them more affordable for the commoner, and their greater availability in the market. Needless to say, eCommerce websites and mobile applications have empowered anybody and everybody to choose and order gifts online at the click of a button.