Let's be honest. We as a society have gradually transitioned from the pursuit of necessities to consumerism. Consumed by the desire to own it all, we often forget the impact of our purchases on our local ecosystem. By ecosystem, we mean everything around us, from people working at workshops to make ends meet to the plants and animals harmed due to unethical manufacturing practices.
To meet the rising demands of the population, brands started procuring goods and delivering products without even looking back at the legacy they were leaving behind or the culture they were fostering for discounted costs and high margins.
It makes us think, are we honestly trying to be ethical and sustainable, or have we restricted the use of these words only to our brochures and marketing assets? It further raises a bigger question - Is doing business all about minting profits, or does it have a bigger goal of nurturing, protecting, and growing everything and everyone associated with the name?