The word "Esoteric" means hidden knowledge, chosen by very few, being selective to acknowledge the higher/better truth. The Esoteric Moms means mothers who are selective and choosy to put forth the best when it comes to their babies/Kids. Why did we create The Esoteric Moms because we are selective in delivering 100% organic and natural, homemade, high-quality products for babies and mothers-to-be. Babies have tender and gentle skin and they don't need too much exposure to harsh chemicals right from their birth. They seek purity, quality, love, pampered, freshness, and softness. At Giggles we make sure everything is made fresh, organic, natural, and chemical-free, with zero fragrance and preservatives. Our Mission speaks for "baby in the pink"