Philosophy
The Butterfly Effect
“Just when the caterpillar thought the world was over, it became a butterfly.”
Our choice of icon is the butterfly; it represents the story of our brand.
Our philosophy is inspired by the fascinating lifecycle of a butterfly. Just as the caterpillar goes through the transformation, human beings, too, go through an evolving process of awakening.
Amala Earth believes that there is nothing more powerful than the beauty of transformation. Once developed with its wings fully spread, it is said that the fluttering of a butterfly's wing in one part of the world can cause a cascade of events in another. Like the butterfly effect, our goal is to inspire communities to embrace change and aim for a better world.
Small earth-friendly actions can create a difference, but when an entire community makes changes, the effects have far-reaching benefits.
