At Amala Earth, our ethos is to be conscious and supportive of the welfare of the community as well as the environment. We curate products, materials and packaging that are already moving towards or aspiring to be more earth-friendly. We hope to build a platform of like-minded individuals driven by these values and make responsible choices in their lifestyle.
“Amala Earth bases itself on the promise to be true and to do our best to offer authenticity to the consumer. We aspire to build the trust of our fellow consumers as a reliable and authentic brand. Ethical practices strengthen the authenticity of our mission.”
“We believe in inspiring and introducing our partners to choose responsibly, whether they are involved in producing, packaging or buying consumer products. We encourage informed choices, ensuring a positive impact on the environment.”
"Buying local supports communities at ground level. This is our way of connecting to our Indian heritage and reducing our carbon footprint. The world, today, demands that we look closely at our consumer behavioural patterns across all boards."
"Our selection parameters allow us to identify entrepreneurs that are dedicated to delivering quality and building trust whilst moving towards a more earth-friendly approach. We support and guide sellers to work towards a more transparent and trustworthy process in terms of their product and packaging."
"Amala Earth supports and promotes local farmers, artisans, craftsmen and other community clusters who produce handcrafted, handwoven and handmade products. By supporting community-driven and sustainable practices, we all become responsible for the health of our community and the environment."