Intending to cater to the Indian audience, to bring premium quality and conscious clothing to our dictionary arose a new chapter. A chapter that created the opportunity to turn inward and reflect on the demands of our roots. The demand for vernacular voices to be heard, and the demand for a contemporary spin on bringing our culture forth with us. Veaves has their roots deep in the culture and heritage of Banaras (Varanasi), passed down to us from the generations before ours. Our outlook on the traditions, culture, and heritage that have been inherited, is nothing short of awe and admiration.

The tale of reviving and honouring our culture has often been told, but one that won’t ever run the risk of becoming cliché. While we venture into building a community that appreciates our love for products that seamlessly weave together traditional Indian craft with contemporary taste, we carry with us the baton of craftsmanship that has been passed down for generations. The local weavers that breathe life into each one of our designs are to whom we want to provide a platform. To nurture their craft, to help it grow and to enable it to achieve the full potential that it seeks.