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Responsible fashion, synonymously called sustainable fashion or ethical fashion, is a way of approaching fashion in an eco-friendly manner. The responsible fashion movement is now active globally, redefining how the fashion and design industry sources, develops and manufactures products. It is about bringing consciousness and awareness to the fashion industry. It is also about consumers becoming more aware of their choices.
Many fashion brands catering to consumers from different economic strata are emerging these days. The fashion industry is one of the most dynamic industries where the trends keep changing every other day. Fast fashion, increasingly becoming cheaper, is on the rise. Most people like being up to date with the fashion trends and buy things unnecessarily on several occasions. This makes the fashion industry one of the largest waste producers, responsible for 4-10% of global greenhouse gas emissions yearly. This is why it is so crucial to bring sustainability to fashion.
To sum up, responsible fashion is the concept of producing clothes, shoes and other fashion accessories in a way that they have minimum impact on the environment, along with producing maximum benefit for the industry and society at large. It urges consumers to be responsible and accountable for their fashion choices. They should be conscious enough to take into account certain issues while making fashion choices, such as environmental damage and human/animal rights abuse, to name a few.
Though the concept of sustainability is becoming popular and appealing among fashion brands, not many brands have truly embraced it. Sustainability in fashion is about addressing social and environmental issues while doing business. It starts from the farmers’ fields where raw material is obtained and ends in the consumers’ wardrobes.
Fashion brands need to ensure fair wages, restrain child labour, provide basic human rights to workers, follow health and safety measures in the workplace, source their raw materials from farming and manufacture clothes eco-friendly. Only then can a brand indeed be considered sustainable.
However, consumers must take the lead, and the producers will automatically follow to boost sustainability significantly.
Here are some ways consumers can make their wardrobe as sustainable as possible.
Buy sustainable clothing
Everyone should stick to “Buy less, buy better”. Before making a purchase, a person should ask himself whether he needs the product and how the product is made.
Invest in sustainable clothing brands
People should support designers who are embracing sustainability in their products. They can even use upcycled clothes, which can greatly reduce waste.
Shop secondhand and vintage
Many online sites sell secondhand and vintage fashion products. One can buy these products to extend their lives and reduce the environmental impact of their choices.
Greenwashing means brands make deceptive claims of being sustainable or eco-friendly and mislead consumers. As a consumer, one should watch out for such practices and check the authenticity of such claims made by brands.
Know the impact
Consumers should understand the impact of their fashion choices on the environment and society at large. For example, they should know that organic cotton consumes less water than conventional cotton and does not use harmful pesticides.
Consumers want to make conscious fashion choices, but not many sustainable brands are commonly known. Amala Earth is the best place to start if any consumer wants to embrace sustainability. It houses a rich collection of high-quality products made from handwoven, natural and upcycled fabrics.
Here are a few of the amazing fashion pieces available at Amala Earth.
Pure linen saree: Linen is the lightest of all fabrics. The best thing about it is that it can be worn throughout the year in India. Linen can be combined with fabrics like khadi, silk and cotton. A wide variety of 100% pure linen sarees are available at Amala Earth from all popular sustainable clothing brands. Each handloom linen saree is unique, intricately handwoven and authentically crafted. Some of these have an elegant zari border with bright colours suitable for any festivities, while some are classic with checks, stripes or geometric patterns, perfect for a formal setting.
Chanderi sarees: All saree lovers must be aware of what beauty and grace a chanderi sarees online can bring. Chanderi silk sarees are one of the finest among handwoven sarees. The fine silk, intricate embroidery, indigenous designs and zari work add to the elegance of these sarees. One can find handwoven, hand block printed and handloom chanderi sarees in shades of different colours and hues at reasonable prices at Amala Earth.
Kota Doria saree: These sarees are perfect for summers. This saree type is a unique and beautiful blend of cotton and silk in a square check pattern. The cotton provides strength, while the silk provides shine to the fabric. All saree lovers should give these sarees a try. They can explore the rich and diverse collection of Amala Earth.
Linen jumpsuit: Linen is a breathable fabric which allows easy airflow. Linen is a breathable fabric that allows easy airflow. This makes it suitable for wearing in the summers. Linen jumpsuits are in trend. They provide style and comfort, making them so popular among women. Check out the huge collection of women’s linen jumpsuits at Amala Earth. They are hand embroidered with side pockets and are available in different designs and colours. Some of them are upcycled pieces made using factory waste. Consumers can even find pretty linen midi dresses on the website with designs suitable for different place settings.
Cotton summer dress: People living in extremely hot areas know fully well the relief and relaxation a cotton dress can provide. Get ready to beat the scorching heat this summer with the cool and breezy collection of cotton summer dresses at Amala Earth. These handwoven and handloom dresses made from organic cotton are available in colours and prints that are even cool to the eyes.
Upcycled leather flat sandals: Sustainable fashion is not just limited to clothes. People can promote sustainability using the upcycled vegan sandals found at Amala Earth. There are many designs and colours, ensuring that consumers never fall short of options. They are handcrafted by well-trained artisans and reduce waste in their manufacturing.
Jewellery: No fashion is complete without the right set of jewellery or accessories to complement each look. Luckily, for supporters of sustainability, there are elegant and chic jewellery products made from natural and sustainable materials. Amala Earth is the perfect place to buy such sustainable handmade jewellery online. One can find the handcrafted necklace, earrings, choker, rings, bangles, nose rings and whatnot, made from recycled brass, silver, gold and raw silk donned with mirror and thread work.
Amala Earth offers a range of other fashion products, such as jute tote bags, stole, sunglasses, hair bands, workout and intimate wear and men’s wear. It has everything to meet the needs of sustainable fashion. Browse their collection today to find out.
Frequently Asked Questions
What is sustainable fashion?
Sustainable fashion is an approach where clothes and other fashion accessories are created and consumed in a way that causes minimum environmental and social damage.
How can consumers contribute to sustainable fashion?
The first step can be buying sustainable clothing. Along with that, consumers can try secondhand products, avoid brands indulging in greenwashing and be responsible enough to understand the impact of their purchases on the planet.
Are sustainable fashion products more expensive than regular ones?
Sustainable products are made from eco-friendly, organic and natural products. This does not mean they are expensive. Consumers can find an amazing collection at the best prices at Amala Earth online.
How is organic cotton better than traditional cotton fibre?
One should use organic cotton clothing rather than regular cotton ones as organic cotton is eco-friendly and healthier for the skin. Organic cotton cultivation requires less water and emits less carbon dioxide than regular cotton cultivation. Since no chemicals or pesticides are added to organic cotton, it has no adverse effects on the skin.
What are the responsible and sustainable choices in footwear?
One can buy upcycled footwear to promote sustainable products. Other than that, there are sandals or shoes made from vegan leather. No animals are harmed in producing such footwear, and the waste generated is biodegradable.
How do sarees and dresses made of linen contribute to responsible fashion?
Linen is derived from the flax plant's fibres, making it a natural product. It is incredibly lightweight and completely biodegradable. It does not require chemicals, making it a truly eco-friendly and sustainable option.
What kind of jewellery should people go for to support sustainable fashion?
Anyone who wants to promote sustainable fashion can opt for accessories made from recycled materials such as recycled brass or silver and organic materials such as raw silk, thread, etc.