Prathaa (tradition) is a celebration of exquisite handcrafted fabrics that emerge from the heart of India and breathe, flow and speak of the country’s textile heritage. The brand believes in nurturing and preserving the Art and Weaves of India. It creates easy to wear, distinctive and appealing contemporary fusion fashion.

Unique in its use of weaves, design touches, Prathaa excels in showcasing its fabrics.The brand embodies the modern urban woman, who welcomes change and innovation and is aware of her rich historical inheritance. It represents every woman who has embraced the past with respect, enjoys the present with abandon and looks to the future with optimism.