Phool is the world’s first profitable and lean solution to the monumental ‘temple-waste’ problem. We collect 8.4 tons of floral-waste from temples in Uttar Pradesh, India on a daily basis. These sacred flowers are handcrafted into charcoal-free incense, organic and biodegradable packaging material through our ‘Flowercycling’ technology.

All our products are handcrafted by our women flowercyclers, providing them with predictable and healthy livelihoods. We are the genesis of new circular economy model, a stream of waste that was unimagined, pointing to systems change. Today, orthodox temple & religious authorities want to be a part of our mission, pointing to a change against a century old harmful religious practice of dumping temple-waste in the Indian river.