KASTOOR

Kasturi, as per a famous couplet by Kabir Das, a phenomenal Hindustani poet, refers to a smell a deer runs around an entire forest for, searching desperately, unaware that it comes from its own navel. That to us is the reality of the Indian sense of fragrances. As we chase the foreign notes, we have forgotten that we are the creators of the world’s most phenomenal scents. It’s time to come back home...to something better, personal and magnanimously fragrant.

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