Ira is born out of immense passion to reinvent Indian textile art fitted to today's context, a determination to uphold the traditional crafts of Jamdani and Kantha of Bengal in the form of minimalistic and contemporary designs. And it intends to give a new meaning to fashion with subtlety and nuance.
We believe in the beauty of handmade products, where every product spells distinct uniqueness of the art and the artisans we work with. Each of our pieces are meticulously handcrafted by our artisans in Bengal.
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