We are an avid believer of working for a cause, for a solution and for us it is through ‘slow living and better fashion’ which is reflected through our work and the philosophy we follow, which is through ethical and fair trade practices and transparency at every stage from fabric development to pricing.
Ikriit’m means to work to give back; to work for what we are surrounded by, and for us it is through sourcing locally and producing locally with natural fabric and no-toxic dyes and materials.
What defines us is the value of crafting with care along with the rawness and the perfect imperfections that can only be found when a product is made and passed through human hands. We feel the most content while working on something that is assured to make an impact on the way we perceive the subtle details which in turn grows to be a part of a bigger picture to help realise the goal of ‘better fashion’.
Amala Earth
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