With a growing concern around the impact of the fashion industry on the environment, sustainable fashion is surely the way forward. In this article, we will explore the concept of sustainable fashion and why it is more than just a passing trend. Furthermore, we will shed some light on a few homegrown brands that are treading the path between fashion and sustainability.

What is Sustainable Fashion?

At its core, sustainable fashion is a concept that seeks to minimise the environmental impact of clothing production and consumption. Thus, it considers the entire life cycle of a garment and aims to promote ethical practices throughout the process. In addition, supporting sustainable fashion goes beyond this as it also encourages a mindful approach towards shopping and consumption.

Why is Sustainable Fashion Important?

Since the fashion industry has a huge impact on the environment, it is essential that we embrace the concept of sustainable and slow fashion. This includes choosing fabrics that are good for the environment and gentle on your skin such as organic cotton, linen, hemp, bamboo, and more. Additionally, you must choose quality over quantity by investing in timeless pieces that last longer and transcend the fleeting trends.

Sustainable Fashion Brands Recommended by Amala Earth

Since sustainable fashion has now turned into a lifestyle movement, let us explore some sustainable brands that are leading the charge and doing their part. Here are some of our favourite sustainable clothing brands you can find at Amala Earth.

1. Suta

Suta is a sustainable brand that celebrates Indian craftsmanship along with championing sustainability. Their elegant sarees and apparel are crafted from eco-friendly fabrics by artisans from all over the country.

2. Moora

Moora is a brand that offers timeless and refined designs for the modern women that are inspired by artisanal craftsmanship. From handblock prints to timeless indigo designs, you can find designs that celebrate Indian heritage.

3. Mati

Here’s a homegrown sustainable brand that offers unique and versatile designs made from earth-friendly fabrics. You can find a diverse range of products from Mati at Amala Earth and prioritise sustainability and ethical production.

4. Equiivalence

If you are looking for statement jewellery that will make you stand out from the crowd, Equiivalence is the brand for you. Offering unique brass jewellery in maximal designs, Equiivalence is a sustainable fashion brand that should be on your list of brands to try.

5. Doodlage

If you are a fan of vibrant prints and comfortable silhouettes, you must explore the sustainable clothing brand called Doodlage at Amala Earth. From co-ord sets to slip dresses and panelled blazers, you can find a diverse collection that is perfect for this summer.