Regardless of which part of the world you belong to, Indian ethnic wear is set to catch your attention for the best possible reasons. The embroidery, design, glamour, and traditional colours – all are set to catch people's attention.
A lot of this attention can be attributed to how Indian designers create fashion pieces – by weaving them through traditions and folklore. Therefore, every piece of ethnic fashion has its charm and history, making it unique. This is also why so many brands have made it a point to use their platforms to further the Indian ethnic fashion industry across the world.
Why choose ethnic wear?
Ethnic wear, as a whole, is a fashion that allows an ethnicity to embrace and represent its origins, culture, and heritage. When one dresses in ethnic wear, meaning clothing of the area they originate from, they are celebrating their cultural roots. Wearing ethnic wear has also become a significant symbol of reclaiming your culture and pride, and expressing dissent against cultural appropriation.