The Pantone Color of the Year educational program was started in 1999 to engage the colour and design community and enthusiasts around the globe in a conversation about the interaction between colour and culture. The original aim was to highlight what was happening worldwide and mirror it through the language of colour. This year's Pantone's Color of the year, Viva Magenta 18-1750, reverberates with vibrancy and vitality.
The shade's roots originate from nature from the red family and have influenced the style and products of this year in more ways than one. This new shade of red welcomes and encourages everyone to take on life with the same verve for life and its celebrations.
- Amala Earth has also paid homage to viva magenta through its various eclectic styles and products as a part of the global discussion about the relationship between the current way of life with its nuances and how colour influences and is represented through its sustainable handlooms and hand-weaved ethnic wear for women.
Wooden & Brass Beaded Thread Necklace | Pink by Samoolan
- Samoolam's collection features our expressions of the natural elements that create us. Wear these lightweight, handcrafted necklace made by our women artisans in Gaya, Bihar to resonate with the elements that make you who you are!