The Pantone Color of the Year educational program was started in 1999 to engage the colour and design community and enthusiasts around the globe in a conversation about the interaction between colour and culture. The original aim was to highlight what was happening worldwide and mirror it through the language of colour. This year's Pantone's Color of the year, Viva Magenta 18-1750, reverberates with vibrancy and vitality.

The shade's roots originate from nature from the red family and have influenced the style and products of this year in more ways than one. This new shade of red welcomes and encourages everyone to take on life with the same verve for life and its celebrations.

1. Amala Earth has also paid homage to viva magenta through its various eclectic styles and products as a part of the global discussion about the relationship between the current way of life with its nuances and how colour influences and is represented through its sustainable handlooms and hand-weaved ethnic wear for women.

Wooden & Brass Beaded Thread Necklace | Pink by Samoolan

1. Samoolam's collection features our expressions of the natural elements that create us. Wear these lightweight, handcrafted necklace made by our women artisans in Gaya, Bihar to resonate with the elements that make you who you are!

Linen Flared Dress | Purple by Headstrong

1. The Sangria dress is imagined in the heady colour of the Sangria. The understated dress is fitted at the bust and waist and flares to a midi style. The halter style neckline, string detailing at the back, pockets to store all essentials make the dress stylish and practical. Wear this versatile day to evening style for long summer afternoons and sultry evenings!

Cotton Ribbed Skater Dress | Berry Pink by Creatures of Habit

1. A simple skater dress that’s easy to dress up or down. Made with our custom blend of modal and long staple cotton rib, the Rib Skater Dress has a fit-and-flare silhouette that goes all night. It’s definitely going to be the most comfortable going out dress you have ever owned.

Hemp Wrap Dress | Pink by Ewoke

1. Curate a stunning ensemble with this pink wrap dress by Ewoke. Made with the finest linen, this dress is breathable and very soft on the skin. This midi dress features a V-neck and half sleeves. Pair this beautiful dress with flat sandals, stud earrings, and a handbag to complete the look.

Linen Embroidered Dress | Pink by ZEBEIN

1. The stylish madonna dress, adds this to the wardrobe staple this season. Crafted from 100% linen, this beautiful dress options soft v-neckline, tier panels, side seam pocket, embroidery and a 3/4 sleeve with a drawstring. Style it with a pair of studs and your favourite flip flop and be ready to rock summer evening.

Festive Wear for Women | Maheshwari Silk Cotton Saree | Pink by Kaisori

1. This is a special range of handloom cotton silk saree from Maheswari. This a special festive story of exclusively made for Kaisori by the 2nd generation skilled weavers from Maheswar. At Kaisori, we work with artisans who are custodians of age old dyeing and printing techniques to bring you a new story of our rich Indian craft legacy.