Eco-friendly jewellery - the inception of the concept
The conventional jewellery business is closely related to mining, be it gold, diamond, or gemstones. However, we all know that mining practices harm the ecosystem and are hazardous for the health of miners.
For starters, gem-cutting releases dust that is harmful to the lungs of the artisans. In addition, these miners and artisans often do not earn even a living wage after risking their health, working in an unprotected environment.
Jewellery manufacturing also produces toxic waste from the harmful chemicals used during the process. In contrast, ethical and sustainable jewellery brands bypass all these harmful practices and use innovations in techniques and designs to come up with beautiful jewellery pieces that do not come at the price of causing harm to the flora and fauna of our planet.
Statistics show that 75% of millennials are willing to pay more for an environmentally sustainable product than 63% of Gen Z, 64% of Gen X, and 57% of Boomers. It instils hope that Mother Earth is in safe hands with the new generation willing to protect our planet, even if it means paying a bit extra. However, these numbers raise a simple question - "why are millennials inclined towards eco-friendly jewellery?".
Jewellery holds a very high place in the fashion industry. People today are turning heads towards eco-friendly jewellery because extracting precious gems by destroying nature like mining fields is receiving many arguments.
Millennials don't consider spending lakhs on gold and diamonds as they eventually will end up in bank lockers. Eco-friendly jewellery made from recycled products is highly liked and sought after.
In addition, green statement jewellery is very trendy and adds that X-Factor to your Instagram and Pinterest profiles. Moreover, it is reflective of your conscious efforts towards protecting and sustaining our ecosystem.